Then and now: what's changed since 1967?

Almost 50 years has gone by since Bill and Helmut took their ideas to the street, and not much has really changed—advertising is still a mix of artistry and practicality. Where layout meets the mind, where the mind fulfills expectation, and where relation becomes a relationship.

Persuasion, ironically, is not as easily achieved as you might think. I takes a specific connection that is different for every person. Don't forget about each unique customer journey.