Time and time again I have been approached with the same simple question, "Can you design a new logo for my business?". Most of the time a client has a business or brand name in mind and are looking for a certain look and feel, but more often than you might think they have an awesome brand idea with no real direction in mind. This can pose a challenge for even the best designers and brand developers out there but it is not impossible, it just takes an outlined approach and a little confidence to get started.

Good business and a good logo are more connected (and important) than you might think. Whenever you make a purchase you usually have choices, so what makes you purchase one item over another? Is it simply the price or the attractive packaging? Maybe it is a popular product or a friend told you about how they preferred it. So why does a logo mean so much?

Your logo is usually the first impression a potential customer will see, and you always want to make a good first impression right? The logo is your brands way of saying "hello" for the first time; it represents that initial introduction, and the eye contact before the hand shake. It is something that can draw a new customer in or cause quick dislike, and that is why it holds so much value. After a brand experience it is that first impression that resonates; it not only creates mental recognition but it will identify an easy path for a returning customer to pick your item out of the crowd.

Having the marketing experience to positively influence clear brand development from the beginning is the best part about working with a designer like myself. I ask the simple questions that help your ideas become a reality, and find a common goal that will please you and the audience you are seeking to attract. So the next time you think about a new logo, remember the good first impression you want to make.